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BNI (Business Network International) is a business and professional referral organization whose primary purpose is to exchange qualified business referrals and develop word-of-mouth marketing techniques.
Unlike other networking groups, BNI provides its members with a structure and a plan to enable them to network in a deliberate and professional manner. As an organization, BNI keeps track of the number of referrals passed by each chapter and encourages the members to record the dollar value of the business they receive.
Rapid growth has seen BNI become the world's largest business referral organisation, with currently over 5,000 chapters in 47 countries. |
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